AI Insights · Timothy · April 2023
Top 5 Horror Games Performance in the UK for Q1 2023
Explore the performance of the top 5 horror game apps on a unified platform in the UK during Q1 2023, including trends in downloads, revenue, and active users.
The first quarter of 2023 saw some interesting trends for the top horror games in the United Kingdom. Here's a detailed look at the performance metrics for The Baby In Yellow, Granny, Hello Neighbor, Scary Teacher 3D, and Rainbow Friends: Hide 'N Seek.
The Baby In Yellow had a varied performance throughout the quarter. Weekly downloads started strong with 19.3K at the end of December but saw a decline to around 6.2K by mid-March. However, there was a notable resurgence to 10.6K in the final week of March. In terms of weekly revenue, the app saw sporadic earnings, peaking at $68 by the end of March. Weekly active users followed a similar trend, starting at 75.2K and dipping to 37.8K mid-quarter before climbing back to 46.7K.
Granny showed a steady download rate, beginning at 12.6K and ending at 7.8K over the quarter, with minor fluctuations. The app did not generate any significant revenue during this period. The number of weekly active users displayed a consistent decline from 63.5K to 45.7K by the end of March.
Hello Neighbor experienced a gradual decrease in weekly downloads, starting at 12.5K and ending at 4.7K by the end of Q1. Revenue also saw a downward trend, from $1.4K at the end of December to $712 in the last week of March. Weekly active users mirrored these trends, beginning at 41.3K and dropping to 22.1K over the quarter.
Scary Teacher 3D had a relatively stable performance. Weekly downloads started at 11.1K and ended at 4.2K, with minor ups and downs. Revenue remained consistent, peaking at $403 at the end of December and closing the quarter at $277. Weekly active users also demonstrated stability, starting at 67.3K and ending at 49.5K.
Rainbow Friends: Hide 'N Seek saw a significant increase in weekly downloads from 5.6K at the end of December to a peak of 11.1K in mid-February, before settling at 6.8K by the end of March. The app generated minimal revenue, with a peak of just $1 in mid-February. Weekly active users showed a clear upward trend, starting at 19.5K and reaching 33.6K by the end of the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and additional insights, visit Sensor Tower.